As a newly acquired, independent subsidiary of Land O’Lakes, artisan brand Vermont Creamery needed to appeal to a whole new set of consumers. We designed an identity and packaging system that amplified everything dairy connoisseurs value about their premium butters and cheeses, while helping the brand stand out in a crowded industry.

The refreshed brand identity captures the company’s farm-to-table roots, 35-year devotion to craft, and commitment to sustainability with a new logo, color palette and custom-illustrated scenery straight out of the Vermont countryside.