Frick’s Quality Meats

Getting to the meat of the story to grab attention in the cooler

01
Challenge

Frick’s is a 5th-generation family business that makes some of the best smoked meats in the USA. While sales and distribution expanded rapidly, the brand hadn’t kept up with the times, leading to stagnated momentum. Frick’s approached Little to help determine how to revitalize the brand and energize the business.

02
Insight

We found that the way to the hearts of high-value, loyal consumers was by elevating how a tradition of craftsmanship and quality creates the impeccable flavor that is a Frick’s hallmark. Having perfected their recipes for 120 years, Frick’s was ripe to use its heritage and authentic flavor story as a springboard to create a new identity system and product packaging.

03
approach

Little designed the new brand world that evokes the authentic heritage, craft and artisan quality of Frick’s while maintaining important equities that core customers recognized. From meat coolers to line extensions to the website, the brand world now matches the company’s rich tradition in offering the perfect ham.