Bridgeman’s
Sweetening the story of a nostalgic brand to rekindle brand love
01
Challenge
Bridgeman’s was once the regional go-to spot for date nights and family outings. Still remembered with deep nostalgia by Baby Boomers, over the years the brand had lost its connection to the company’s roots — a Minnesota-based, family-run dairy producing premium quality ice cream. It was time for a refresh.
02
Insight
Bridgeman’s core distribution is through scoop shops and grocery stores, so they need to stand out within the crowded market. Where many new players focus on novelty, Bridgeman’s had the opportunity to harness the memories and lore that already existed around the brand, and tell a richer, more authentic story of passion and a longstanding commitment to quality.
03
approach
We found our inspiration in decades-worth of old retail and advertising materials, bringing the brand back to its roots by putting a modern twist on one of their old identities. A curated color palette, retro detailing and plenty of white space give the brand a fresh yet classic feel that commands a premium price for a premium product.
A transformation
| from: | To: |
|---|---|
| Old | Iconic |
| Plain | Full-flavor |
| Blending in | Standing out |
Little’s enthusiasm for our brand and clarity of vision aligned perfectly with our goals. We challenged them to strike a balance between honoring our heritage and creating a modern, elevated look—and they delivered. The rebrand positioned us for sustained growth and played a pivotal role in revitalizing this iconic Minnesota brand.
