Fair State Brewing Cooperative

Building the story of success from day one

01
Challenge

Fair State Brewing Cooperative came to us as a true startup. They had no name and no brand. The founders simply had their recipes and a vision to become just the third brewery co-op in the country.

02
Insight

In the midst of a craft beer boom, we needed to stake a claim on their spot in the market. While they weren’t initially planning to market around their co-op concept, we saw an opportunity to make this a point of distinction. Showing that the beer is just as important as the community.

03
approach

We started with naming, then designed a brand to celebrate their community focus using the iconic “infinity pint” – an infinity symbol that morphs into a beer glass to represent the unending connection between brewer and community. From the mark to merch to the taproom design itself, everything highlighted their love for their members. Throughout the course of our partnership, we had the opportunity to create many showstopper can and bottle designs that helped them gain loyal co-op members and become the fastest-growing craft beer in their distributor’s portfolio, with reach as far flung as Japan.