Bremer Bank

Growing business by focusing on what matters.

01
Challenge

As a 75-year-old Midwest bank, Bremer had always positioned itself as a bank for everyone. They needed to shift their focus to find a point of distinction within the mid-sized bank market.

02
Insight

After extensive strategy work, they shifted their focus toward small business owners. We applied our expertise to help them deepen their understanding of those customers so they could communicate with them more effectively.

03
approach

Simple, modern and thoughtful, our creative work included a new identity system, an internal launch campaign, and a targeted external campaign aimed at those business owners who fit Bremer’s new audience profile. We also overhauled their enterprise website, writing, designing and developing it from scratch around a robust and sophisticated CMS. The new identity honored their legacy and evoked their future vision.