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Situation.
As OfficeMax enjoyed greater exposure in the office products industry, it invited Little & Company to help make over its print and document centers — defining image as a key point of differentiation. |
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Challenge.
Our task was to convince both retail and B2B customers that their image could be transformed by the greater, unexpected quality offered by OfficeMax. To tell this story authentically, we needed to express the brand products in a compelling way. |
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ImPress logo |
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Position.
Guided by the positioning line “Bring your best image forward,” we introduced the name, ImPress, to support this emotional connection. Both everyday in-store customers and mid- to large-sized companies could now look forward to an image transformation. |
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ImPress brochure |
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Inviting.
Our introductory marketing campaign pushed the image makeover idea and invited customers to try out an ImPress service through special incentives. |
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ImPress van |
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ImPress ColorBook |
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ImPress ColorBook spreads |
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Informative.
Materials help guide the customer through the image makeover experience, and reveal the breadth of offerings. We designed and marketed custom contemporary stationery systems that empower even the smallest of businesses to capture the true essence of their brand category. |
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ImPress ColorBook |
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Direct.
A multi-tiered direct mail campaign targeted at mid- and large-sized corporations helped inspire prospects about the value of having a well-crafted brand image. Using ImPress products and services, we helped OfficeMax extend its brand appeal beyond the traditional office supply offerings to a legitimate printing destination. |
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OffiiceMax 4WRK calculator packaging |
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Notable.
Following the successful launch of ImPress, we helped OfficeMax hit the aisles with quality office and computer product packaging. A memorable brand name, 4WRK, complements the shelf-stopping package design and helps this brand stand out in the overcrowded office tech market. |
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Bring your best image forward with OfficeMax ImPress. |
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