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| Maintaining brand relevance over time The current recession created a seismic shift in consumer behavior. Then again, consumers never stand still for very long. In a world that’s constantly changing, how do you maintain brand relevance? Adaptation. Download PDF |
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| A case for collaboration In today’s technology-driven marketplace, relationships and workflows are blasting through geographic boundaries. The need for speed-to-market is increasing exponentially. And with economic uncertainty on everyone’s minds, companies are under more pressure than ever to perform. How can you create breakthrough solutions faster and more reliably? Collaboration. Download PDF |
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| Get smart about design Ask most CEOs where they utilize design, and they’ll mention their companies’ annual reports, websites or identity systems. But the sharpest business leaders today know that design can and should do much more. They employ design as a guiding business philosophy — a set of tools that can also help them do everything from building internal company culture to retooling their brand reputations. Welcome to the age of Smart Design. Download PDF |
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